February 21, 2001
Milwaukee, WI - Different in Every Sense is a statement that describes Buell motorcycles and the recently launched Xtreme Football League (XFL). The XFL recently debuted to favorable reviews and a huge television audience, and what better venue for Buell to ramp up its first national television advertising campaign than with its "Have a Nice Day" television spot?
Attracting both football enthusiasts and thrill seekers, the XFL launch drew more than twice the projected average season rating for NBC during the network's first telecast with a 9.5 household rating and a 17 share. The Buell "Have a Nice Day" television spot, featuring Buell Pro Thunder racer Tripp Nobles doing a smiley-face shaped burnout, will air during the first half of the XFL season on NBC, UPN and TNN (visit www.buell.com to see the ad).
An online sweepstakes sponsored by Buell and the XFL will add another surge of power to the partnership beginning in mid-February. Visitors can log on to XFL.com or Buell.com for a chance to win a one-of-a-kind XFL edition Buell Lightning X1.
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