Home
Showroom
   New Vehicles
   Sale Vehicles
   Used Vehicles
   Promotions
   Rider Reviews
   VIN Check
Shopping
   Online Catalogs
   OEM Parts Finder
Dealer Info
   About Us
   Map & Hours
   Job Opportunities
Dealer Services
   Service Department
   Parts & Accessories
   Apply For Financing
Customer Corner
   Events Calendar
   Powersports News
   e-Newsletters
   Photo Gallery
   Links
   Games
   Wallpaper
Contact Us

Out of town?
Call Toll Free
(800)705-2918

News / Reviews

Additional Articles
Miller Brewing & H-D Partner To Promote Responsible Riding
Miller Brewing and Harley-Davidson are joining together to promote responsible motorcycle riding in a program that will feature Miller Lite stock car driver Rusty Wallace. Miller Lite will make a contribution to the National Motorcycle Safety Fund based on Wallace's performance on the racetrack in the three events in which he drives a Miller/H-D car.
March 7, 2000

Milwaukee, WI - Two Milwaukee landmarks with legendary racing programs, Miller Brewing Company and Harley-Davidson, Inc., are joining together to promote responsible motorcycle riding in a program that will feature Miller Lite stock car driver Rusty Wallace.


Wallace will drive a special Miller Lite/Harley-Davidson stock car in three National Association for Stock Car Auto Racing Winston Cup races during the 2000 season. Miller Lite will make a contribution to the National Motorcycle Safety Fund, which supports the efforts of the Motorcycle Safety Foundation, based on Wallace's performance on the racetrack in the three events.


The Motorcycle Safety Foundation and the National Motorcycle Safety Fund are dedicated to providing a safer riding experience for motorcyclists, as well as improving the safety of motorcyclists on the nation's streets and highways. The National Motorcycle Safety Fund will use the contribution from this partnership to launch a training program for motorcyclists traveling in groups.


The Miller Lite/Harley-Davidson stock car will debut in the Pepsi 400 night race at Florida's Daytona International Speedway, July 1. Following the race in Daytona, Wallace and the Penske Racing team will race the Miller Lite/Harley-Davidson stock car in the GoRacing.Com 500 at Bristol (TN) Motor Speedway, August 26, and the Chevrolet Monte Carlo 400 at Richmond (VA) International Raceway, September 9. All three events are Saturday night Winston Cup races.


The amount of the donation to the National Motorcycle Safety Fund, which could be as much as $25,000, will be based on Wallace's performance in the three races in which he will drive the No. 2 Miller Lite/Harley-Davidson Ford Taurus. The National Motorcycle Safety Fund will receive a contribution, from the three designated races, for each race victory ($5,000), pole position ($3,000) and top-five finish ($2,500), or five dollars per lap completed if Wallace is not among the first five drivers to cross the finish line.


"We're extremely excited to be able to join together again with our Milwaukee neighbor, Harley-Davidson, and one of our premier racing programs, for this outstanding opportunity to promote responsible motorcycle riding," said Bob Mikulay, Miller Brewing Company's senior vice president - marketing. "Rusty Wallace is well-known to racing fans throughout the country, and the Miller Lite/Harley-Davidson commemorative paint design will increase enthusiasm for our stock car race team, introduce new fans to the sport and promote responsibility. It also provides us with a chance to again work with our neighbor Harley-Davidson and partner together for the benefit of both of our consumers."


"This partnership brings together two great American brands, and it adds the excitement of Winston Cup racing," said Joanne Bischmann, Harley-Davidson's vice president of marketing. "Rusty's racing success can now have an impact on all motorcyclists, through Miller's generous donation to the National Motorcycle Safety Fund. Now we even have more reasons to want Rusty to win."


"Miller Brewing is committed to make ensuring that our products our enjoyed responsibly," said Mikulay. "This is a great opportunity for both companies to aggressively address the issue of social responsibility. We plan to use this program to educate and heighten the awareness of social responsibility through our popular and highly visible racing program featuring Rusty Wallace."


Both Miller Brewing Company and Harley-Davidson will implement training programs for dealers and distributors that focus on responsible drinking and safe riding issues. In addition, both companies will prepare materials that can be used in conjunction with local activities and special events. A variety of point-of-sale materials, including a poster, will also be produced featuring Miller Brewing's 'Think When You Drink" message and Harley-Davidson's 'Ride Straight' slogan.


Miller Brewing Company and Harley-Davidson have worked together numerous times in the past. Most recently, the two companies collaborated on a summer promotion last year that offered consumers an opportunity to win Harley-Davidson motorcycles, and introduced a special limited-edition Miller Lite/Harley-Davidson design for cars of the brewery's three racing teams. The two companies also worked together on the motorcycle manufacturer's 90th and 95th Anniversary Reunions in Milwaukee.


"Last year, when Miller Brewing and Harley-Davidson got together, I thought it was the coolest program I've ever been involved with in my racing career, and I've been racing a long time," said Wallace. "Now that the two companies are getting together again, and my performance in the Miller Lite/Harley-Davidson car will be tied to a really good cause, I'm even more excited. This is a quality program that will be a great benefit to a good organization, and will be presented in a first-class manner."


Wallace, the 1989 NASCAR Winston Cup champion, has been driving a Miller Brewing Company-sponsored stock car since 1990. Heading into the 2000 season, Wallace has registered 49 victories and 26 pole positions in 492 career NASCAR Winston Cup races. The 43-year old driver, a winner of at least one race in 14 consecutive seasons (1986-1999), registered ten victories in 1993 and eight wins the following season (1994). In 1991, Wallace became a NASCAR team co-owner with Roger Penske and Don Miller when Penske Racing South was formed.


The National Motorcycle Safety Fund is a charitable organization created in 1981 to support the work of the Motorcycle Safety Foundation. The Motorcycle Safety Foundation is a national, nonprofit organization promoting the safety of motorcyclists with programs in rider training, operator licensing and public information. The Motorcycle Safety Foundation is sponsored by Harley-Davidson and the companies that manufacture and distribute most motorcycles in the United States. For more information, visit the Motorcycle Safety Foundation web site at www.msf-usa.org.



Copyright © 1997-2002 Motorcycle NewsWire All Rights Reserved.


Yamaha Announces 2011 YFZ450R and YFZ450X Sport ATVs
September 1, 2010


2011 Honda Off-Road Models and ATVs
August 3, 2010


Additional News

2007 Honda
FourTrax® Foreman™ 4x4 (TRX500FM)
The Real Story From A Die Hard Honda Lover
August 31, 2010


2008 Honda
CRF®230L
It's All Mine - I Love it
August 30, 2010


Additional Reviews

Policies | Privacy | Terms | Site Map   ©2010 Dominion Enterprises